WHO WE ARE

Modernising Football Officiating

PenaltyPro LLC and its Partners is building the next generation of tools for football officials, combining hardware, AI, and cloud technology to make foul reporting accurate, fast, and built for every level of the game.
WHAT WE OFFER

Our Features

Cloud AI Transcription EngineAI-powered audio transcription converts raw voice notes captured on the PenaltyPro Pen into clean, readable text after the game, with a target Word Error Rate under 10%.
Foul Report NLP ExtractionPenaltyPro uses natural language processing to pull key foul details from transcribed notes, including the foul, player, down, distance, and field position, then organizes them into structured report fields.
Human-in-the-Loop ReviewOfficials access extracted reports through the companion app to review, correct, and validate AI-generated fields before exporting. Full control stays with the official.
CSV / PDF / JSON ExportPenaltyPro creates export-ready foul reports that can be downloaded in multiple formats, including CSV files for conference submissions. API support also allows integration with other foul reporting platforms and reporting workflows.
Device Management & Firmware UpdatesSecure device registration, authentication, firmware update orchestration, and real-time sync between the PenaltyPro Pen and the cloud backend.
Analytics DashboardOfficials can track personal performance over time using captured foul report data, including trends, accuracy, play types, foul categories, and conference-level reporting where enabled.

Built for the Game

The PenaltyPro ecosystem was designed from the ground up by working football officials for working football officials. We understand that officiating happens on the field, under pressure, and at game speed. Our device captures what matters. Our AI does the heavy lifting. And our platform puts structured, accurate reports in your hands before you leave the parking lot.
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